Monday, March 16, 2009

Advertising Characters


Title: GEICO gecko
Designer: by Martin Agency
Date: 1999 - present

This character is entertaining especially in the commercials. Well developed character hopefully derived from the company name.




Title: Mr. Zip - USPS
Date: 1960-1970
Designer: based on an original design by Harold Wilcox

Impressively odd character for the government agency


Title: Mr. Peanut - Planters peanuts and snacks
Designer: Character was invented by when a young schoolboy named Antonio Gentile submitted his entry in the Planters' contest to create a brand icon. Later, a commercial artist added the monocle, top hat and cane.
Date: 1916 - present

Character does describe the product. Seems to be appealing both young and older generations.

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