HELVETICA - Stefan Sagmeister

1. Mariko Mori WaveUfo - book
2. World Changing - book
3. Neenah Paper - Poster
4. Skeleton Key - CD Album

Stefan Sagmeister is graphic designer and typographer currently based in New York City. He has his own design firm, Sagmeister Inc.

HELVETICA - Michael C Place

1. Get Involved - Poster, 2007
2. Pitt Advertising - Illustration, 2008
3. Poetry Club Poster, 2006
4. My Desk on Monday - Poster, 2006
5. Build
6. All This Itching, 2006

HELVETICA - Massimo Vignelli

1. Poster - Knoll, 1966
2. Poster - Fort Worth Museum, 1976
3. Packaging - Fassati Wines, Italy 1994
4. Identity /Packaging - Galleria, 1994
5. Identity - AmericanAirlines, 1967
6. NYC Subway Diagram

Mossimo Vignelli (born 1931) is a designer who has done work in a number of areas ranging from package design to furniture design to public signage to showroom design through Vegnelli Associates.
Vignelli works firmly within the Modernist tradition, and focuses on simplicity through the use of basic geometric forms in all of his work.

HELVETICA -Erik Spiekermann

1. Meta Serif for think
2. Erik Spiekermann Poster
3. PanD Spiekermann WEB
4. Invitation Poster
5. Code Pages

Erik Spiekermann (born May 30, 1947) is a German Typographer and Designer.

HELVETICA-David Carson

Dali Museum of St. Petersburg design options.























1. Guardian Cover Poster
2. Ray Ban Sunglasses Compaign
3. First Point Magazine









David Carsonis is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the nineties. In particular, his widely-imitated aesthetic defined the so-called "grunge" era.

Advertising Characters

Title: GEICO gecko
Designer: by Martin Agency
Date: 1999 - present

This character is entertaining especially in the commercials. Well developed character hopefully derived from the company name.




Title: Mr. Zip - USPS
Date: 1960-1970
Designer: based on an original design by Harold Wilcox

Impressively odd character for the government agency


Title: Mr. Peanut - Planters peanuts and snacks
Designer: Character was invented by when a young schoolboy named Antonio Gentile submitted his entry in the Planters' contest to create a brand icon. Later, a commercial artist added the monocle, top hat and cane.
Date: 1916 - present

Character does describe the product. Seems to be appealing both young and older generations.

LOGO-Paul Rand

Title: Helbros Watch Company
Designer: Paul Rand
Year: 1943
Paul Rand (August 15, 1914 – November 26, 1996), born Peretz Rosenbaum, was an American graphic designer, best known for his corporate logo designs.

Interested in use of swirl that represent mechanical watch.